Released on: January 23, 2008, 7:37 am

Press Release Author: EasyViz.com

Industry: Small Business

Press Release Summary: EazyViz (www.EasyViz.com), the first pan-European \'virtual
optician\', offers a large online catalog of optical products and tools to select and
conveniently buy prescription spectacles, special frames, sun glasses, eye glasses
for children and fashion frames. Each product undergoes 3 quality checks and comes
with a 100% money back guarantee. Without repeating the same services to all
purchases and providing the right information at the right time to any participant
in the purchasing process, EasyViz helps customers save up to 50-70% on the public
price of any spectacle.

Press Release Body: GrayCell Technologies Exports recently unveiled EasyViz.com, the
first pan-European \'virtual optician\' which offers a large online catalog of optical
products. Easyviz (www.EasyViz.com), in addition to online catalog of products,
offers tools to select and conveniently buy prescription spectacles, special frames,
sun glasses, eye glasses for children and fashion frames.

CEO of EasyViz, Mr. Arnaud Saint-Paul, marked the occasion by saying, "Buying
glasses and optical products in general should not be an expensive exercise, rather
it should be effortless and within budget and this is what our aim at EasyViz is -
to provide high quality optician services and optical products which also fit
everyone\'s budget. We have products to fit all economies and at EasyViz, inexpensive
doesn\'t mean low quality. All our products are of the highest quality and also look
pretty!"

EasyViz.com offers an extensive catalog of frames and a standardized way of
selecting them, trying them and purchasing prescription/graduated spectacles,
special frames, sun glasses, fashion frames and eye glasses for children. The site
features an innovative \'Try It On\' module that allows the customers to try glasses
online. Many different lens options available are demonstrated using computer
imaging technology. The system enables the final customer to get the right
information about his optical purchase and a product made by fully qualified
opticians. The Mirror used in \'Try It On\' is developed using Flash technology.

Designed by GrayCell Technologies Exports (www.GrayCellTech.com), a leading Website
Design and Development firm, EasyViz.com can be viewed in English and Spanish and
features extensive FAQ sections covering purchase and lens related queries. Products
are categorized in different sections and are accompanied by images and details.

Mr. Munish Jauhar, CTO of EasyViz.com, while talking about the newly launched online
optical store, said, "EasyViz is a group that focuses on providing high quality
products through low cost manufacturing sites, thus we developed for them a
customized solution based on the LAMP stack leveraging best-in-class open source
solutions in order to bring the website to market on a common platform. We delivered
to the client a cutting edge scalable Internet platform, which is the first of its
kind".

"Partnering with GrayCell Technologies has provided us with an efficient, flexible,
cost-effective and reliable partner to meet all our IT needs. GrayCell has
consistently demonstrated high levels of business and technical knowledge. We remain
highly satisfied. Their quality-assurance capabilities, excellent internal
development processes and around-the-clock support have helped us achieve
significant cost savings from our offshore initiative", said Mr. Saint-Paul.

EasyViz opticians can be contacted via telephone or through customer support chat.


About GrayCell Technologies Exports:
GrayCell Technologies Exports (www.GrayCellTech.com) is a leading Website Design and
Development firm. Fully licensed and registered as an EOU (Export Oriented Unit)
under the Software Technology Park of India, GrayCell Technologies offers a diverse
range of services ranging from Website Design/Development, IT consulting,
Application Design/Development, E-business services to Outsourced Staffing, Managed
Services, System Integration, Biometric solutions etc.

Everyone at GrayCell has extensive experience in Web/Software technology. As a
Microsoft Gold Certified partner, GrayCell Technologies has demonstrated expertise
with Microsoft technologies and proven ability to deliver on customers' needs. The
firm is an ISO 9001:2000 certified company.

About EasyViz.com:
EazyViz (www.EasyViz.com), the first pan-European \'virtual optician\', offers a large
online catalog of optical products and tools to select and conveniently buy
prescription spectacles, special frames, sun glasses, eye glasses for children and
fashion frames. Each product undergoes 3 quality checks and comes with a 100% money
back guarantee. Without repeating the same services to all purchases and providing
the right information at the right time to any participant in the purchasing
process, EasyViz helps customers save up to 50-70% on the public price of any
spectacle.

All EasyViz products are approved by the European Community and examined by a latest
generation optical laboratory, independent, that certifies both quality and the
correct graduation lenses.

For more information, please contact:
EasyViz ltd.
311 Shoreham Street,
Sheffield, England S2 4FA
United Kingdom
+44 (0)121 288 3353 - UK
+34 91 187 1663 - Spain
+1 206 424 8677 - US
info@EasyViz.com
www.EasyViz.com
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Web Site: http://www.easyviz.com

Contact Details: EasyViz ltd.
311 Shoreham Street,
Sheffield, England S2 4FA
United Kingdom
+44 (0)121 288 3353 - UK
+34 91 187 1663 - Spain
+1 206 424 8677 - US
info@EasyViz.com
www.EasyViz.com
###